I’m Melanie. Find me at the intersection of design, tech, & psychology to solve problems.

I’m on a mission to amplify your vision, brand, and profit.

Hey there! 👋

I'm Melanie, a seasoned Marketer and UX/CD Designer with a passion for all things NLP/AI, creative and strategic marketing.

A few years back, I found myself standing at a crossroads, torn between tech project management, copywriting, and marketing.

But then, an amazing opportunity knocked on my door - a chance to work with Drift's AI team as an AI Conversation Designer.

It was in this role that I discovered the perfect blend of my three skills: UX/CD.

From that point on, I dove headfirst into the world of UX, marketing, and copywriting and witnessed the incredible impact they had on lead generation, customer/brand experience, and pipeline influence.

After my time at Drift, agencies and clients approached me to help them build, scale, and manage their Drift playbooks. Additionally, leveraging words to impact the customer experience.

Today, I proudly stand as a full-time contractor, immersing myself in all things UX/CD, marketing strategy, brand strategy, and copywriting.

I’ve been able to work with incredible teams at the enterprise level.

And when I'm not busy designing and strategizing, you'll likely catch me sipping on a latte designing websites for fun, and reading new things on Marketing Brew.

It’s a pleasure to virtually meet you.

now about you:

When it comes to the companies I work with, my focus revolves around your needs in the realm of UX research, UX design, copywriting, and CD (conversation design).

I specialize in partnering with both B2B and B2C SaaS companies (having experience in a diverse range of industries), understanding the unique challenges and opportunities that come with these landscapes.

I believe that exceptional user experiences are the cornerstone of successful businesses, and that's why I dig deep into understanding your target audience, their pain points, and their aspirations.

I craft intuitive and delightful user interfaces that captivate your users and drive meaningful engagement. But it doesn't stop there.

I'm a firm believer that words have power, so I weave compelling copy that not only communicates your brand's message but also resonates with your audience on an emotional level.

And when it comes to CD, I bring conversation design expertise to the table, leveraging the power of AI and chatbots to create seamless, personalized interactions that elevate your customer's journey. So, whether you're a B2B powerhouse or a B2C innovator in the SaaS space.

I'm here to collaborate with you, bringing together the art and science of design, the magic of words, and the transformative potential of exceptional CD/UX to help you stand out, connect authentically with your audience, and drive sustainable growth.

Let's make your brand's message unforgettable.

MY CORE VALUES

  • Purpose fuels everything I do. I firmly believe that aligning our actions with a greater purpose gives them meaning and impact.

    As a marketer and UX/CD designer, I strive to infuse purpose into every project, ensuring that each design, strategy, and message serves a deeper goal.

    I'm here to help you discover and amplify your purpose, so together we can create meaningful connections and drive positive change in the world.

  • I'm not just a service provider; I'm your ally, your coach, and your teacher (as well as a lifelong student).

    believe in sharing knowledge and empowering others to unlock their full potential.

    I'm passionate about guiding you through the creative process, demystifying complex concepts, and equipping you with the tools and insights to make informed decisions.

  • Empathy is at the core of my approach. I take the time to truly understand your audience, your challenges, and your aspirations.

    By stepping into the shoes of your customers, I gain valuable insights that drive the creation of exceptional user experiences and compelling brand narratives.

    I'm here to listen, to empathize, and to craft solutions that resonate deeply with your target audience, forging meaningful connections and fostering long-term loyalty.

  • A touch of optimism goes a long way. I firmly believe in the power of positivity and the endless possibilities that lie ahead.

    Challenges are just opportunities in disguise, and setbacks are stepping stones to success. With an optimistic outlook, I approach every project with enthusiasm, tenacity, and a can-do attitude.

    Together, we'll navigate the ever-evolving digital landscape, overcome obstacles, and create solutions that inspire, excite, and drive your business forward.