FUSION

I’m a

OF

UX Design and Conversational AI Design

blending words, marketing and UX into one.

MISSION

I'm not your typical UX/CD designer and marketer. I infuse life into chatbot tech, crafting potent user experiences with a dash of branding, marketing, and website design flair.

My AI and project management skills help clients, fueling brand awareness, turbocharging customer service, and boosting sales teams.

The secret sauce? A strategic mix of strategy, copywriting, and tech, all wrapped in innovation.

I'd call myself a latte of: a Conversational Designer, UX Generalist, and Marketer.

I blend my knowledge to connect dots and birth innovative ideas, with a mission to become a thought leader in this space.

MY STORY

Three years ago, I found myself standing at a crossroads with various paths in front of me—tech project management, copywriting, and marketing. It was an exciting but perplexing moment in my life.

I knew one thing for sure—I wanted to stay within the tech industry and keep my creative juices flowing on the strategic front. But how could I blend these three passions into a fulfilling career?

As if the universe was listening, different opportunities started knocking at my door. One particular offer stood out like a shining star—it was a chance to join Drift's Artificial Intelligence team as a Conversation Designer.

When I delved deeper, I realized that this role perfectly combined my three skills—UX/Conversation Design, tech know-how, and marketing expertise. I didn't hesitate—I embraced the opportunity with open arms and a heart full of excitement.

Stepping into the world of chatbots was like opening Pandora's box of possibilities. With Drift, I discovered a realm of opportunities for clients, ranging from lead generation to enhancing customer experiences and influencing pipelines.

My time at Drift was a whirlwind of learning, absorbing everything about the product, crafting winning strategies, and helping companies scale their Drift instances.

Then, the story took a fascinating turn. Agencies and clients reached out, seeking my expertise to build, scale, and manage their Drift playbooks.

And here I am today—a full-time contractor, dedicated to one agency and multiple clients. Each day, I immerse myself in the world of UX/CD, marketing and brand strategies, and crafting compelling copy.

So, if you're ever wondering what keeps me going, it's the joy of bringing together technology, creativity, and strategy, creating a symphony of success for my clients.

WHAT LIGHTS ME UP

Throughout my journey, I’ve taken a deep-dive into these areas.

TOGGLE THE (+) SIGNS

UX Research is where my passion for understanding people and creating meaningful experiences truly shines. I dive deep into the minds of users, uncovering their motivations, pain points, and desires.
By conducting user interviews, usability testing, and analyzing data, I bring valuable insights that guide product and design decisions. I believe that empathy is the key to unlocking exceptional user experiences, and I thrive on discovering those 'aha' moments that lead to innovative solutions.
Whether it's unraveling complex user journeys or crafting intuitive interfaces, I'm dedicated to making technology work seamlessly for people. With my UX Research skills, I ensure that every decision made is rooted in real user needs, ultimately creating products that resonate and deliver true value.
UX Design is the perfect blend of my passions and expertise in technology, creativity, and strategy. With an unwavering focus on the end user, I craft experiences that are not only visually appealing but also intuitive and functional.
I dive deep into understanding user needs, behavior, and pain points to design interfaces that make their lives easier. I believe that exceptional user experiences are the cornerstone of a successful brand, and I take pride in creating designs that resonate with users on a personal level.
Whether it's optimizing conversion rates, improving customer satisfaction, or enhancing brand loyalty, my UX Design skills allow me to deliver tangible results that drive business growth.
From wireframes to prototypes, I'm dedicated to bringing bold and intuitive designs to life that make a genuine impact on both users and businesses.
Let's talk about CD. It's not just about crafting clever chatbot scripts or designing delightful user interfaces; it's about creating meaningful and engaging experiences that resonate with people.
With my expertise in CD, I bring a bold and personal touch to the table. I understand the power of human connection and the importance of building relationships through conversations. By carefully crafting conversational interactions, I help businesses unlock the true potential of their brand, forging authentic connections with customers.
I bring a personal approach, blending my technical know-how, strategic mindset, and creative flair to design experiences that leave a lasting impact.
Together, let's transform the way your brand communicates and revolutionize your customer's journey.
With every word I craft, I aim to captivate, engage, and inspire. I understand that the right message has the power to resonate deeply with the target audience, and I know how to harness that power.
Whether it's crafting compelling chatbot scripts, creating persuasive ad campaigns, or developing engaging website content, I bring a blend of creativity and strategy to every piece of copy I write.

I believe in the magic of words and their ability to connect people to brands on a personal level. So, if you're looking for someone who can make your brand story come alive and leave a lasting impression, you've found your copywriting ally. Let's turn your ideas into words that make a difference.
I thrive on diving deep into a company's current campaigns, dissecting their every move, and identifying the gaps that can be transformed into opportunities.
With a bold and personal approach, I bring a unique perspective to the table. I have an innate ability to unravel the intricacies of a brand's story and leverage it to create compelling strategies that resonate with audiences. By understanding the needs and desires of both the business and its customers, I craft innovative solutions that drive growth and deliver exceptional results.
From developing comprehensive marketing plans to executing impactful initiatives, I am dedicated to helping businesses thrive in today's dynamic landscape.
With my down-to-earth approach, I connect with clients on a personal level, making sure their vision aligns seamlessly with the strategies I develop.
Brand Strategy is at the core of everything I do as a marketer and UX/CX designer. Over the past four + years, I've immersed myself in the intricacies of brand strategy, and it has become the very foundation through which I view and approach my work.
I bring immense value to my clients by crafting brand narratives that resonate deeply with their target audience. I understand the power of storytelling and how it can shape perceptions, build loyalty, and ultimately drive business growth.
By meticulously aligning brand messaging, visuals, and experiences, I create cohesive and memorable brand identities that leave a lasting impact.
My expertise in brand strategy allows me to forge meaningful connections between businesses and their customers, elevating their overall marketing and design efforts to new heights.
Branding + Website Design is where my passion for design truly ignited over five years ago. While it may not be my full-time focus, I've honed my skills and taken on numerous projects in this realm.
I am a self-taught website and brand designer, driven by my love for creating visually stunning and impactful online experiences. From crafting custom WordPress, Squarespace, and Showit designs to developing captivating logos and graphics, I bring a bold, personal touch to every project.
I believe in the power of effective design to captivate audiences, elevate user experiences, and leave a lasting impression.

COMPANIES I’VE HAD THE HONOR OF WORKING WITH

MY NICHE

In my niche focused on B2B and B2C SaaS, I've had the pleasure of working with esteemed companies like VMware, Palo Alto Networks, Claris Inc., Magento Commerce, and more. But that's not all—I've also been fortunate to consult with a diverse range of B2B and B2C clients (even extending into B2C Education).

As a consultant, I collaborate closely with Drift partner agencies, assisting multiple clients to achieve their goals. Additionally, I directly support enterprise-level technology companies as well as smaller B2C and B2B enterprises.

My approach is bold and personal because I believe in building genuine connections while driving meaningful results in the dynamic world of SaaS.